SHAH ALAM (Sin Chew Daily) — Media Chinese International Limited executive director cum chief executive officer Francis Tiong said Malaysian SMEs must persist in their continued pursuit of excellence in the face of digital economy.

He said they had to more flexibly apply the new mentality and new strategy to overcome the challenges.

During the recent award presentation ceremony of Sin Chew Business Excellence Awards, Francis Tiong said, “We understand the highly complicated business environment of today and the fact that many businesses are in the midst of transformation.

“They must stand united to face the competition from within and without the industry.

“As part of their transformation process, many a time they need to adopt a comprehensive digital strategy.”

He said such new mentality and strategy had to cover a very broad area.